Content Marketing

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Google Author Rank wordle

The rise of Google AuthorRank and its effect on SEO

AuthorRank is a system that uses an author’s qualifications, reputation, and expertise as ranking factors. Beginning in 2013, Google will start using AuthorRank to determine a website’s position in the SERP’s.

Simply put, if you want to rank in search results, you need AuthorRank-verified content creators to write your web content.

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How Content Marketing Agencies Help Enterprise Software Companies Generate More Leads

The CEO of a medium-sized wholesale auto parts distributor is worried. His company uses outdated software and manual processes to manage its inventory, and they’re having trouble delivering their orders as fast as their competitors. The CEO knows the company needs to streamline its order and delivery processes, but he doesn’t know where to start looking for a solution.

When In Doubt, Ask a Thought Leader

Everybody’s always talking about thought leaders, so we thought we’d put the spotlight on one we happen to really, really like. She knows a heck of a lot about a niche topic, and she’s not shy about sharing her expertise. I think we can all learn quite a lot from her. Read on to find out why.

“Cheese: It’s Milk…that You Chew”: Chandler’s Best Slogans

Remember that episode of “Friends” where Chandler decided he wanted to go into advertising?


The Buyer Persona Tool You’re Not Using Yet

The talented team at Kuno Creative invited Steph to guest blog about inbound marketing for them this month. Head over to Brand & Capture to read about how Up All Night uses Quora to research buyer personas, maintain a competitive advantage, and source ideas for new content!

Read “Leverage Quora for Inbound Marketing Campaigns: 3 Tips” at Brand & Capture


Web Design We Love: Survey of the States

A new website for the Council on Economic Education uses strategic design and storytelling to make its point.

Get Marketing Therapy

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Marketers’ Parents Have No Clue What They Do All Day

If your friends think you’re a professional status updater, you might like this meme.

Managing Social Media: A Sneak Peek Into Our Process

Get inside our social media director’s head.

Outsource Your Web Content Creation to the Up All Night Team!

6 Marketing Writers + 11 Advanced Degrees = Priceless.

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For more information about working with us, please contact Up All Night's CEO, Stephanie Kapera, at (919) 780-4799 or