Web Design We Love: Survey of the States

This microsite from the Council for Economic Education is my favorite Awww Award-nominated site of the week.

Besides the obvious fact that it’s fun to navigate, what I also like is the way the content strategy seems to have been designed offensively. The designers put a lot of effort into making sure you make it through the entire message by giving you all of those compelling graphics to click on – - and it works!

What’s the takeaway for nonprofit web strategy? I think it’s this: we need to anticipate the possibility that visitors won’t make it though the entire story we want to tell them, and build a reason for them to stay the course right into the design.

Screenshot Source: www.awwwawards.com

“Survey of the States” site design by: Plusign

About Stephanie Kapera

Stephanie Kapera
Stephanie Kapera is the owner of Up All Night Creative, where she heads up an awesome team of consultants and content creators. Her clients include B2B software companies, marketing and advertising firms and government agencies.
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