Web Design We Love: Survey of the States

This microsite from the Council for Economic Education is my favorite Awww Award-nominated site of the week.

Besides the obvious fact that it’s fun to navigate, what I also like is the way the content strategy seems to have been designed offensively. The designers put a lot of effort into making sure you make it through the entire message by giving you all of those compelling graphics to click on – – and it works!

What’s the takeaway for nonprofit web strategy? I think it’s this: we need to anticipate the possibility that visitors won’t make it though the entire story we want to tell them, and build a reason for them to stay the course right into the design.

Screenshot Source: www.awwwawards.com

“Survey of the States” site design by: Plusign



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