Content Marketing

Category Archives

We’re Hiring! Freelance Journalists With Great Interviewing Skills Wanted

Up All Night Creative is looking for writers with interviewing skills and an interest in customer experience and business intelligence.


Why Empathy is Good Business

Empathy and business aren’t often used in the same sentence. But what most companies don’t realize is how powerful empathy can be. In fact, a marriage between empathy and business has the potential to yield impressive results.


Embarrassing Writing Habits: Why I Have A “Writing Outfit”

Capote wrote lying down. Cheever wrote in his underwear. Once upon a time, I wrote in a blue fleece jumpsuit from Forever Lazy. Why do writers have embarrassing habits, and how do we get them?


2013 Survey: CMOs Stumped by Social Media Measurement and Integration

Digital media spend is on the rise, but marketing executives are struggling with basic questions like how to measure social media activity and how to organize content marketing workflows. I’ve got some suggestions and examples from brands like American Express and companies in the real estate sector. Read on to find out more.


Our Go-To Sources for Marketing Wisdom

If you’ve had it with the “5 Ways to Use Twitter to Engage Customers” types of posts, we’ve got your back. This is our handpicked list of the “best of the best” marketing blogs, organized into a Google Reader bundle so you can click one button to subscribe to them all. There might be some you know, but we think we’ve also uncovered some diamonds in the rough you’re not reading yet.


How to Ensure a Good Handoff of Leads from Marketing to Sales

The days when buyers entered the sales funnel primarily at the top are pretty much over. Now, companies need strategies to handle leads that jump into the funnel from multiple points. One of the best ways to manage that chaos is with the lead handoff process. With a strong handoff from marketing to sales, you can effectively plug up the leakiest places in your sales funnel.


Life at Up All Night Creative: Coffee breaks

I grabbed a coffee mug from the kitchen at HUB Raleigh today and had to laugh when I noticed I’d picked a Google Analytics Multi-Channel Funnel mug. I guess that’s the kind of thing that tends to happen when you share communal kitchen space with Brooks Bell.


How We Help B2B Companies Launch Their Blogs

Up All Night agency partner Cheshire IMPACT has a new post up about how Up All Night’s content marketing team helps Cheshire IMPACT’s clients create high-value content for users.


Content marketing partners: What choices do I have?

Velocity Partners just released this infographic about what your choices are when it comes to content marketing services providers. They look at the full spectrum of options, from content sweat shops to content strategy firms.


How to find content creators who “get” your industry

Here’s a question I come across often:

“Where can I find a freelance writer with experience writing about ‘X’ industry?”

“Where can I find a freelance writer with experience writing about long term care insurance?”
“Where can I find a freelance writer with experience writing about the trucking industry?”
“Where can I find a freelance writer with experience writing about ERP software?”

This frustrates the hell out of me.


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Contact Us

For more information about working with us, please contact Up All Night's CEO, Stephanie Kapera, at (919) 780-4799 or info@upallnightcreative.com.