Category: Content Marketing
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The rise of Google AuthorRank and its effect on SEO
AuthorRank is a system that uses an author’s qualifications, reputation, and expertise as ranking factors. Beginning in 2013, Google will start using AuthorRank to determine a website’s position in the SERP’s. Simply put, if you want to rank in search results, you need AuthorRank-verified content creators to write your web content.
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How Content Marketing Agencies Help Enterprise Software Companies Generate More Leads
The CEO of a medium-sized wholesale auto parts distributor is worried. His company uses outdated software and manual processes to manage its inventory, and they’re having trouble delivering their orders as fast as their competitors. The CEO knows the company needs to streamline its order and delivery processes, but he doesn’t know where to start…
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When In Doubt, Ask a Thought Leader
Everybody’s always talking about thought leaders, so we thought we’d put the spotlight on one we happen to really, really like. She knows a heck of a lot about a niche topic, and she’s not shy about sharing her expertise. I think we can all learn quite a lot from her. Read on to find…
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“Cheese: It’s Milk…that You Chew”: Chandler’s Best Slogans
Remember that episode of “Friends” where Chandler decided he wanted to go into advertising?
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The Buyer Persona Tool You’re Not Using Yet
The talented team at Kuno Creative invited Steph to guest blog about inbound marketing for them this month. Head over to Brand & Capture to read about how Up All Night uses Quora to research buyer personas, maintain a competitive advantage, and source ideas for new content! Read “Leverage Quora for Inbound Marketing Campaigns: 3…
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Web Design We Love: Survey of the States
A new website for the Council on Economic Education uses strategic design and storytelling to make its point.
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Get Marketing Therapy
What are your biggest marketing frustrations? If you’re interested in sharing them with us, we’ll take a peek at your website and send you our thoughts. Expect to hear back from us within 48 hours.
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Marketers’ Parents Have No Clue What They Do All Day
If your friends think you’re a professional status updater, you might like this meme.
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Outsource Your Web Content Creation to the Up All Night Team!
6 Marketing Writers + 11 Advanced Degrees = Priceless.