Stephanie Kapera

Author Archives

The Buyer Persona Tool You’re Not Using Yet

The talented team at Kuno Creative invited Steph to guest blog about inbound marketing for them this month. Head over to Brand & Capture to read about how Up All Night uses Quora to research buyer personas, maintain a competitive advantage, and source ideas for new content!

Read “Leverage Quora for Inbound Marketing Campaigns: 3 Tips” at Brand & Capture


Web Design We Love: Survey of the States

A new website for the Council on Economic Education uses strategic design and storytelling to make its point.

Get Marketing Therapy

What are your biggest marketing frustrations?
If you’re interested in sharing them with us, we’ll take a peek at your website and send you our thoughts. Expect to hear back from us within 48 hours.

Marketers’ Parents Have No Clue What They Do All Day

If your friends think you’re a professional status updater, you might like this meme.

Don’t Get Stuck at the Kids’ Table: Advice for CMOs from Quora Users

The question: “What are the top three things at the forefront of CMO agendas for the next three years?”

Up All Night Writer Alyssa Sorresso is in a Verizon Commercial!

Check out Up All Night’s Alyssa Sorresso in this Verizon Christmas Commercial. She pops in at the 2:03 mark. How cute is she?!

Managing Social Media: A Sneak Peek Into Our Process

Get inside our social media director’s head.

Outsource Your Web Content Creation to the Up All Night Team!

6 Marketing Writers + 11 Advanced Degrees = Priceless.

Nonprofit Web Design Project: Restaurant Opportunities Centers United

Our nonprofit client ROC United asked us to address some design inconsistencies and outdated web copy on their organization’s website. We’re still very early on in the design process, but we were excited to show ROC our first complete page. When Meghana Reddy, ROC’s Marketing Specialist, saw our progress, she sent us this feedback via email: “Yes! I love it! This just made my day!”

Adults should be more like kids.

This kid is definitely onto something.

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Contact Us

For more information about working with us, please contact Up All Night's CEO, Stephanie Kapera, at (919) 780-4799 or