Stephanie Kapera

Author Archives

2013 Survey: CMOs Stumped by Social Media Measurement and Integration

Digital media spend is on the rise, but marketing executives are struggling with basic questions like how to measure social media activity and how to organize content marketing workflows. I’ve got some suggestions and examples from brands like American Express and companies in the real estate sector. Read on to find out more.

Our Go-To Sources for Marketing Wisdom

If you’ve had it with the “5 Ways to Use Twitter to Engage Customers” types of posts, we’ve got your back. This is our handpicked list of the “best of the best” marketing blogs, organized into a Google Reader bundle so you can click one button to subscribe to them all. There might be some you know, but we think we’ve also uncovered some diamonds in the rough you’re not reading yet.

How to Ensure a Good Handoff of Leads from Marketing to Sales

The days when buyers entered the sales funnel primarily at the top are pretty much over. Now, companies need strategies to handle leads that jump into the funnel from multiple points. One of the best ways to manage that chaos is with the lead handoff process. With a strong handoff from marketing to sales, you can effectively plug up the leakiest places in your sales funnel.

Life at Up All Night Creative: Coffee breaks

I grabbed a coffee mug from the kitchen at HUB Raleigh today and had to laugh when I noticed I’d picked a Google Analytics Multi-Channel Funnel mug. I guess that’s the kind of thing that tends to happen when you share communal kitchen space with Brooks Bell.

Content marketing partners: What choices do I have?

Velocity Partners just released this infographic about what your choices are when it comes to content marketing services providers. They look at the full spectrum of options, from content sweat shops to content strategy firms.

How to find content creators who “get” your industry

Here’s a question I come across often:

“Where can I find a freelance writer with experience writing about ‘X’ industry?”

“Where can I find a freelance writer with experience writing about long term care insurance?”
“Where can I find a freelance writer with experience writing about the trucking industry?”
“Where can I find a freelance writer with experience writing about ERP software?”

This frustrates the hell out of me.

Google Author Rank wordle

The rise of Google AuthorRank and its effect on SEO

AuthorRank is a system that uses an author’s qualifications, reputation, and expertise as ranking factors. Beginning in 2013, Google will start using AuthorRank to determine a website’s position in the SERP’s.

Simply put, if you want to rank in search results, you need AuthorRank-verified content creators to write your web content.

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How Content Marketing Agencies Help Enterprise Software Companies Generate More Leads

The CEO of a medium-sized wholesale auto parts distributor is worried. His company uses outdated software and manual processes to manage its inventory, and they’re having trouble delivering their orders as fast as their competitors. The CEO knows the company needs to streamline its order and delivery processes, but he doesn’t know where to start looking for a solution.

When In Doubt, Ask a Thought Leader

Everybody’s always talking about thought leaders, so we thought we’d put the spotlight on one we happen to really, really like. She knows a heck of a lot about a niche topic, and she’s not shy about sharing her expertise. I think we can all learn quite a lot from her. Read on to find out why.

“Cheese: It’s Milk…that You Chew”: Chandler’s Best Slogans

Remember that episode of “Friends” where Chandler decided he wanted to go into advertising?

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For more information about working with us, please contact Up All Night's CEO, Stephanie Kapera, at (919) 780-4799 or