Inside the Process

Category Archives

Managing Social Media: A Sneak Peek Into Our Process

Get inside our social media director’s head.

Nonprofit Web Design Project: Restaurant Opportunities Centers United

Our nonprofit client ROC United asked us to address some design inconsistencies and outdated web copy on their organization’s website. We’re still very early on in the design process, but we were excited to show ROC our first complete page. When Meghana Reddy, ROC’s Marketing Specialist, saw our progress, she sent us this feedback via email: “Yes! I love it! This just made my day!”

They “Like” You, But So What?

The challenge: Our client ran a Facebook campaign aimed at increasing the number of “likes” they were getting. Now that it’s working, what do they do with all of the attention?

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Blogging for Leads: The True ROI of Corporate Blogging

Our client’s outbound marketing campaigns were bringing in solid leads, but their marketing team thought they could do better. Enter our writers, who launched a strategic effort to maximize the value of their blog.

Contact Us

For more information about working with us, please contact Up All Night's CEO, Stephanie Kapera, at (919) 780-4799 or