Content Marketing Insights

Advice, tips and "how-to's" from our digital strategists

Life at Up All Night Creative: Coffee breaks

I grabbed a coffee mug from the kitchen at HUB Raleigh today and had to laugh when I noticed I’d picked a Google Analytics Multi-Channel Funnel mug. I guess that’s the kind of thing that tends to happen when you share communal kitchen space with Brooks Bell.


How We Help B2B Companies Launch Their Blogs

Up All Night agency partner Cheshire IMPACT has a new post up about how Up All Night’s content marketing team helps Cheshire IMPACT’s clients create high-value content for users.


Content marketing partners: What choices do I have?

Velocity Partners just released this infographic about what your choices are when it comes to content marketing services providers. They look at the full spectrum of options, from content sweat shops to content strategy firms.


How to find content creators who “get” your industry

Here’s a question I come across often:

“Where can I find a freelance writer with experience writing about ‘X’ industry?”

“Where can I find a freelance writer with experience writing about long term care insurance?”
“Where can I find a freelance writer with experience writing about the trucking industry?”
“Where can I find a freelance writer with experience writing about ERP software?”

This frustrates the hell out of me.


Google Author Rank wordle

The rise of Google AuthorRank and its effect on SEO

AuthorRank is a system that uses an author’s qualifications, reputation, and expertise as ranking factors. Beginning in 2013, Google will start using AuthorRank to determine a website’s position in the SERP’s.

Simply put, if you want to rank in search results, you need AuthorRank-verified content creators to write your web content.


Mega sign

How Content Marketing Agencies Help Enterprise Software Companies Generate More Leads

The CEO of a medium-sized wholesale auto parts distributor is worried. His company uses outdated software and manual processes to manage its inventory, and they’re having trouble delivering their orders as fast as their competitors. The CEO knows the company needs to streamline its order and delivery processes, but he doesn’t know where to start looking for a solution.


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