Blog Creation & Management

Launching a new blog project with an in-house editorial team

Project: Blog creation and management for a software company

Our role: Content marketing consultants

Purpose of this presentation:

    • To introduce the client’s in-house subject matter experts (SME’s) to the idea of corporate blogging
    • To give SME’s a basic understanding of how the editorial process will unfold
    • To get SME’s to start thinking about buyer personas and blog topics